How to communicate well in China ?
You would like o get in the Chinese market but you don’t know where to start ? Trust someone with experience to communicate about your products in the most efficient way !
This is the first article in a series proposed by Asie Traductions on Cultural Analysis of China. It is aimed to enlighten you about the particularities of China, its culture and its economy, and especially how to communicate well!
Not all Chinese are necessarily native Chinese speakers.
What is called Mandarin Chinese 普通话 (PuTongHua) is primarily the mother tongue of the Northern Chinese (North Mandarin).
There is indeed a great diversity of languages in the South and West of the country, grouped into different families. While North China seems more or less linguistically unified (with the exception of Inner Mongolia), this is not the case in the South, where the environment seems more fragmented.
« In terms of management, it is therefore easier to make Northern Chinese work together than South Chinese. »
The development of inter-provincial infrastructures is also less present than in the South.
« I have seen several times that foreign companies located in the South recruited massively northern workers in their workforce despite the remoteness of this workforce»
To be able to accompany you effectively, a good interpreter must know how to adapt his diction according to his interlocutor and he can do it only after a long experience in the country.
Effective translations and customized support adapted to your business is what Asia Translations offers.
Find all the information on our page:
https://www.asie-traductions.com
Entering the Chinese market
China also has a marked cultural difference between the part considered as Han Chinese (East) and the territories of halogen populations (West), although globally, all the Chinese territories located on these continental borders is concerned (Tibetan plateau, XinJiang depression, Mongolian steppes, southern mountains).
« If you want to establish yourself in all of China and not to miss any opportunity, you must orient your business strategy to take into account differences in languages and culture. »
It will be necessary to consider a translation in the local language to better reach your target, consider a lower level of education of these consumers in your marketing strategy.
You must expect communication problems between these people and the majority Hans… but very interesting contracts in the development of infrastructure and real estate are key opportunities in these territories with very little competition.
This has been my job for several years and I can easily help you in this process.
Find all the information on our page: https://www.asie-traductions.com
See you soon for a new post !
